I look at the bigger picture. I attend to details. I work at adding value.
I guide, create and educate on marketing and communications strategy, campaigns, content and best practices — helping brands expand. I assist businesses and organisations reach, attract, convert and maintain their valued audiences, clients, supporters and customers.
If you need professional marketing communications insight, strategy, planning, and technical know-how, start a conversation with me, and we can explore options on how together we can expand your brand.
Below is a little more on how I add value to brands.
conversion optimised websites
A conversion optimised website ensures visitors have a great experience on your website, while they take the actions you want them to take. I can build a conversion optimised website for you, or remodel your existing website. Modifying your website can involve mobile optimisation, brand clarification, journey funnelling, and information architecture restructure. Results and ROI is assisted by website analytics.
seo - search engine optimisation
Around 70% of the links search users click on are organic - through SEO efforts. To start things off, you should get minimum basic SEO right (through on-page and off-page SEO) and then move on to building and maintaining your site SEO. SEO is an ever evolving formula, with content creation as the single most effective SEO activity in an overarching strategy.
Ask me for an SEO inventory, so I can help your website be organically found by your desired audience.
social media marketing
The value of social media marketing is multi-pronged. Managed correctly, social media promotes community, influence and word-of-mouth marketing.
Globally, over 2 billion people are on social media - that's 30% of the world's population — over 7 billion people! The opportunities to connect are great.
Start a conversation with me to find out about social media options and best practices.
Online advertising includes all types of paid online advertising including Google AdWords, Remarketing, Facebook Ads and Facebook Sponsored Posts, Twitter Ads, YouTube Ads and much more.
Online advertising can be campaign specific, used to fill in where SEO efforts are building, or used to test specific keyword matches. Want to know more? Just ask!
In this age of information, the demand for online content is higher than ever. The rapid evolution of social and digital technologies has made information abundant. Brands need to stand out by sharing valuable, relevant content.
61% of consumers are more likely to buy from companies that offer quality, custom content. Get in touch to find out more.
Your brand is everything the world experiences about you. It underlines everything from your logo, website design, social media posts, company scripts and more. Are you accurately communicating your brand values?
Inconsistent, outdated or inaccurate branding weakens a company's image and credibility. Do you have a clear and consistent brand? Is it relevant, and consistent across all your marketing 'touchpoints'? Need help? I'm here for you.
It's essential your online marketing activities are supported by online analytics.
A website should have defined goals, for example online purchases, completed contact forms, newsletter subscriptions, and to track your goals in Google Analytics, KISSmetrics, or another suitable analytics platform.